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Privacy & Policy

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Privacy & Policy

Privacy & policy

What personal information we collect We may collect personal information in a number of different contexts.

What personal information we collect during the course of our market research studies

B2B International conducts market research surveys on behalf of our clients / survey sponsors. These studies collect data for research purposes only and the information gathered is not used for marketing or sales. Unless you are specifically informed otherwise (for example by specifically consenting for your personal information to be shared with our client) , the details you provide are used for aggregated analysis – that is, responses are pooled with those of other survey participants and are reported to our clients / survey sponsors anonymously.

We may collect information such as name, job title, company name, e-mail address and job title from certain public and non-public sources, such as corporate websites and third-party business contact data suppliers. We may also receive the information such as name, job title, company name, e-mail address and job title from our clients, who are usually suppliers of services looking for feedback on their products, services or industry from their customers.

In online surveys, we may collect your IP address. This is only used for quality checking purposes and to prevent fraud. We never use an IP address to identify individuals.

What personal information we collect on our website
We collect information such as name, job title, company name, postal address, e-mail address and telephone number. This information may be shared through forms, e-mail or via telephone. Where personal information is collected through our website or our online services in this way, this will be clearly indicated.

We collect information about how you use our website and the device(s) you use to access our site. This includes collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Notice

We also collect information about you if you make use of any of the interactive features within our website that rely on a personalised response, or where you ask us to respond to a query you have, or add your details to one of our alert or subscription services. The information we collect is limited to the details we need to provide the specific service you have asked for. We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other sensitive information.

We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have entered personal information onto our website, please contact us at We will delete such information from our records within a reasonable time.

How we use this information
Except where required by law, we use the personal data you provide for the following purposes:

to provide market research services to our clients;
to deliver the specific information or services you have requested;
to enable the download of our content;
send you newsletters and information relating to our brands and services;
respond to your requests and feedback; and
analyse and/or improve our services.
Under data protection law we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal information is based either on a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.

In the table below we set out further information about the purposes for which we use your personal data and the legal basis we rely on for its use. Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

How long we keep your personal information
We store your personal information in accordance with legal, regulatory, financial and best-practice business requirements. Once your personal information is no longer necessary, we will securely delete/destroy your data in line with our data retention policies.

Our standard retention period for personal data relating to market research studies is 3 years.

How we secure your personal information
We maintain appropriate organisational and technological safeguards to help protect against unauthorised use, access to or accidental loss, alteration or destruction of personal data. We also seek to ensure our service providers do the same.

Information Sharing and Disclosure
We may send personal data collected from research surveys to third party organizations, but only when:

We have your express consent to share the information with a research sponsor for a specified and limited purpose (e.g. to resolve a customer service problem);
We need to share this information to provide you with information you have specifically requested;
We need to respond to court orders or the requests of law enforcement agencies;
We retain a third party to provide us with services, subject to that third party being able to comply with relevant legal requirements and obligations regarding the use of personal data;
In addition, we have offices and operations in a number of international locations and we share information between our group companies for business and administrative purposes.

Your personal information may also be stored in one or more databases hosted by third parties. These third parties do not have use or access to your personal information for any purpose other than cloud storage or retrieval.

Where required or permitted by law, personal information may be provided to others, such as regulators and law enforcement agencies, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law.

From time to time, we may consider corporate transactions such as a merger, acquisition, reorganisation, asset sale, or similar. In these instances, we may transfer or allow access to information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, personal information may be transferred to third parties involved in the transaction.

International and group company transfers of personal information